Cineplex 2024 Holiday Campaign
This campaign celebrates the spirit and tradition of a holiday trip to the movies, intended to remind movie-goers that a trip to Cineplex is an escape into real holiday magic.
Inspired by the tale of How the Grinch Stole Christmas (which takes place inside a single snowflake) and its Dr. Seuss style narration, this holiday campaign ponders what kind of story might unfold inside, say, a single kernel of buttery popcorn.
National Popcorn Day Campaign
(Won Gold at 2024 IHAF Awards)
In order to celebrate National Popcorn Day, this campaign depicts pop-ular movie characters and vignettes with a popcorn twist, making sure to highlight the real star of the show.
The assets ran in a national campaign in-theatres, on social, in OOH applications, and in print.
Cineplex Food & Beverage Campaign
There’s comfort in snacking in the dark. And it’s proven to be one of the biggest emotional drivers of the movie-going experience. When the lights go down, you’re free from social expectations and watchful eyes. You’re safe to shovel popcorn into your face without using your hands. Heck— you can eat that Twizzler horizontally if you really want to.
This campaign acts as a PSA, declaring Cineplex movie theatres as official safe snacking spaces and celebrating the weird concession combinations of movie goers everywhere.
The assets ran in-theatres, on social, in OOH applications, and in print.
PRINT MEDIA
Mural at Cineplex Junxion in Mississauga
In-venue signage / national campaign
In-venue and OOH signage / national campaign
A mix of print and video assets created to increase general awareness and consideration of Cineplex and its offerings.
Social Campaigns
HOW WAS YOUR SPRING BREAK?
With amusement parks, day camps, and other activities to contend with, this campaign was created to position going to the movies as an exciting and memorable way to spend your Spring Break.
HOT ‘N SPICY SHAKE IT PACK
Crying at the movies again? Blame it on the new Hot ‘N Spicy Shake It Pack seasoning.
MIX-INS
Since the dawn of Reese’s Pieces, moviegoers everywhere have been mixing candy into their popcorn. We created this campaign to encourage them to keep doing it, and share their favourite mix-in combinations with us.