The Rec Room
How do you increase awareness and consideration for The Rec Room in a 30 second radio spot, and hold the listeners attention? Get Siri to tell them.
Something about her voice commands a lot of authority.
Radio Ad
Social Campaigns
REC/ROOM
This social campaign was created to increase awareness and consideration of The Rec Room’s offerings through a play on its name.
We created the tagline “GET REC’D” as an ownable, self-referential, and—let’s face it—catchy call to action.
NOT HER BIRTHDAY
There was a societal perception that The Rec Room was only a place to visit on special occasions.
So, we created this social campaign to debunk that myth, and invite guests to visit any old weekday.
REC THE HALLS
(Won Bronze at 2024 IHAF Awards)
How best to promote The Rec Room and its myriad of offerings during the holidays?
Re-writing “Deck The Halls” just seemed like too good of an opportunity to pass up.
